We were invited to develop a flagship concept for Giovanni Vietnam, an established luxury brand in the Vietnamese market, that takes inspiration from Italy for their designs. The brand has now expanded to 40 stores but needed to create a destination flagship to showcase the best of their brand and collection in an increasingly competitive marketplace. We worked with the client to expand their current site and create an inspiring and luxurious space to highlight the craft and design of their products. We worked with Tomorrow & Partners to deliver the creative vision for this project, which recently opened in Hanoi.